Freedom Leisure to work in partnership with Great Yarmouth Borough Council

November 22 2021

Great Yarmouth Borough Council has appointed Freedom Leisure to operate the town’s new £26 million Marina Centre and its existing Phoenix Pool & Gym.

We will be contracted for a 10-year term and will take over the operation of the Phoenix Pool from January 15, 2022 and will manage the new Marina Centre from its opening, expected to be in late July next year.

The new Marina Centre is currently under construction on Great Yarmouth’s seafront. It replaces the previous swimming pool and leisure centre on the same site, which closed in October 2019. The £26million project is a major investment for the borough and is majority funded by the council, with £2.5million secured from the Government’s Getting Building Fund via the New Anglia Local Enterprise Partnership, £1.6million from Sport England, and £500,000 from Pooled Business Rates.

Freedom Leisure impressed us with its proven track record in over 100 sports and leisure complexes around the UK, and a supportive approach to running community facilities like the Phoenix. The council is making a significant long-term investment in the new Marina Centre and we look forward to working with Freedom to make it a success for the whole borough.

Cllr Carl Smith | Council Leader - Great Yarmouth Borough Council

Labour group leader Cllr Trevor Wainwright said: “As a not-for-profit leisure trust, Freedom can focus on helping our residents and visitors have fitter, healthier, lifestyles. It is also committed to reducing its environmental impact and developing and rewarding the people it employs.”

Freedom Leisure chief executive Ivan Horsfall Turner said: “We are delighted and excited to be working in partnership with Great Yarmouth Borough Council, to both develop and improve the Phoenix Pool & Gym and to launch the new Marina Centre.

“We know how valued these centres are by residents and visitors alike, and with the new Marina Centre due to open its doors next year, customers, staff, local residents and tourists can look forward to seeing positive changes and improvements to their local leisure centres and importantly, their health and wellbeing.”