Freedom Leisure set to enter a 20-year partnership with Swansea Council

July 11 2018

Swansea Council and ourselves are set to begin a 20-year partnership to run leisure centres in the city. We are delighted to announce we are due to take over management of council-owned leisure centres on October 1.

As part of the arrangements we will take over management of seven leisure facilities. We are set to invest millions of pounds in upgrading facilities and equipment over the contract term as part of the partnership.

Robert Francis-Davies, Cabinet Member for Innovation, Regeneration and Tourism, said:  “We are really looking forward to working with Freedom Leisure over the coming years. They’ve got great experience of working with councils across England and Wales to make the most of local leisure services.

“Freedom Leisure has an excellent track record in improving facilities, boosting usage and offering great staff development. By working in partnership with them, we know our leisure centres will be in good hands for the next two decades.”

Apart from new investment in facilities, the partnership arrangement also means prices will be kept down, the offering improved and the council will have control over opening hours as well.

We are delighted to have been selected as Swansea Council’s partner. We’re really looking forward to working with the existing workforce and supporting them to build upon the current high quality services and facilities.

Ivan Horsfall-Turner, Managing Director for Freedom Leisure

Cllr Francis-Davies said: “Like all other councils we are seeing reducing budgets due to the UK government’s austerity agenda. Our leisure centres need investment in buildings and facilities.

“But, despite this, we’ve never wanted to simply close them down or privatise them when there are much better options available to safeguard staff jobs and enhance services for future generations.

“Freedom Leisure’s proposal was very impressive and clearly the pick of a very competitive group of bidders.”

Ivan Horsfall-Turner, Managing Director for Freedom Leisure, said: “We are delighted to have been selected as Swansea Council’s partner. We’re really looking forward to working with the existing workforce and supporting them to build upon the current high quality services and facilities. 

“We hope that our operational expertise, coupled with this local approach, will mean that the services will go from strength-to-strength in support of the objectives we share with the council.”