Freedom Leisure commences 20 year contract in Swansea

October 1 2018

Swansea Council Cabinet Member for Investment, Regeneration and Tourism Cllr Robert Francis-Davies met with senior representatives from Freedom Leisure to mark the start of a new 20-year partnership.

As of 1 October, seven of Swansea’s sport and leisure facilities, including six community leisure centres plus the LC will be managed by us in partnership with, and on behalf of, Swansea Council – giving them a bright future and supporting the people of Swansea to be more active and healthy.

Jeremey Rowe, Regional Director for Freedom Leisure and Matt Hunt, Operations Director were joined by Cllr Francis-Davies; Swansea Council’s Tracey McNulty, Head of Cultural Services and Jamie Rewbridge, Strategic Manager for Leisure, Partnerships and Health and Wellbeing.  Along with Freedom Leisure’s mascot, Jim Trainer and staff members proudly showing off their new uniform, at Penlan Leisure Centre and the LC.

This partnership is committed to ensuring that the city’s leisure services provided for residents are protected and taken forward; with quality, affordability and accessibility at their core.

Of the new contract, Swansea born Jeremy Rowe, Freedom Leisure’s Regional Director, said: Swansea is a wonderful City and we are delighted to have been selected by Swansea Council as their leisure partner to ensure these essential community facilities remain where they belong. This is a long-term partnership with a huge amount of investment which we hope demonstrates our genuine commitment to the city. I was brought up in Trallwn and studied at Morriston Comprehensive School, so I know first-hand the importance of these facilities.

Swansea handover

The people of Swansea can look forward to exciting times at their local leisure and sports facilities with a programme of investment in services and facilities.

Cllr Francis-Davies
swansea handover

 “We are very much looking forward to getting stuck in and meeting all the staff and customers today, yet maintaining business as normal. We have a highly qualified mobilisation team here this week to support the site teams and ensure a smooth transition.”

We are taking over the management of the LC from the existing leisure trust. The operation of the other sports and leisure centres - Bishopston, Cefn Hengoed, Elba, Morriston, Penlan and Penyrheol – is being transferred from Swansea Council.

Cllr Francis-Davies said: “The people of Swansea can look forward to exciting times at their local leisure and sports facilities with a programme of investment in services and facilities.

“We will be working together to give the people of Swansea the best leisure offer we can, now and in the future.”

With £5.1m of investment due to be made, there are lots of exciting developments and improvements in the pipeline, highlights include; energy saving/efficiency works across all sites, new pool features, extended and refurbished gym and studio spaces, state-of-the art fitness kit and improved catering offerings, plus online booking.