3. How we use your personal data

How and why we use your personal data

We use your personal data for the following purposes:

  • To manage your bookings and provide our services to you
    When you are a customer of ours, we use your information to perform our services in relation to your purchase, for example to issue your tickets, register your booking, issue your member cards and accept your purchases. We also use it to change your bookings if you request such changes. In addition, we may use your information when you are using our centre services, such as our cafés.

  • To communicate with you and manage our relationship with you
    Occasionally we may need to contact you by email and/or SMS for administrative or operational reasons, for example in order to send you confirmation of your bookings and your payments, to inform you about your booking and to advise you of disruption and changes to your purchased products and services.

Please be aware that these communications are not made for marketing purposes and as such, you will continue to receive them even if you opt-out from receiving marketing communications.

We will also use your personal data if we contact you after you have sent us a request, filled in a web-form through our website or contacted us on social media.

Your opinion is very important to us, so we may send you an email or SMS to seek your feedback. We will use the communications you exchange with us and the feedback you may provide in order to manage our relationship with you as our customer and to improve our services and experiences for customers.

  • To personalise and improve your customer experience
    We may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience. For example, if you inform us about your preferred centre(s) we will be able to send you offers relevant to your location.

    We may also collect information on how you use our website, which pages of our website you visit most, which centres you search for and what pages you view, in order to understand what you like. We may use this information to tailor the content and offers that you see on our website and, if you have chosen your ‘favourite’ information and agreed to receive marketing communications we will send you relevant messages that we think you like.

  • To inform you about our news and offers that you may like
    We will send you marketing communications, if you have indicated that you are happy to receive these, for example when you create an account on our website or make a booking or purchase with us and you do not express a wish to not receive such communications. You can also request us to send you marketing communications through managing your preferences in your account.

    If you are happy to receive marketing communications, we will provide you with news from us such as new classes and other products and services that you may be interested in or offers that you may like.

In addition, if you are happy to receive marketing communications, we may send you communications promoting our partners’ products and services that may be related to either the products and services you have paid for or relate to the use of our leisure centres. These products may include: courses and classes operated by a third party organisation or information on events hosted at our centres on behalf of third party hirers. Please note that this is not an exhaustive list and is subject to change.

Please note that we do not share your contact details and other personal data with other companies for marketing purposes, unless we have obtained your consent to do so.

If you do not want to receive marketing communications from us, you can simply tell us so by NOT clicking the relevant box before submitting your details. You can also choose to opt out from receiving marketing communications at any time, by clicking on the relevant unsubscribe link at the bottom of any marketing related email you may receive from us or by emailing data.protection@freedom-leisure.co.uk

You can easily manage your marketing preferences by clicking on the “Preferences” section in the body of our email newsletters. If you prefer, you can also call our Customer Service team and express your preference to not receive marketing communications (Tel. 01825 880260) or send an email to data.protection@freedom-leisure.co.uk with your name, email address (if different to the one you are using) and the subject line “Unsubscribe".

  • To improve our services, fulfil our administrative purposes and protect our business interests
    The business purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development.

    To comply with our legal obligations, for example, our obligation to provide your information to the police (when requested to do so.)