about us

Wealden Leisure Ltd, trading as Freedom Leisure, is a genuine, pro-active and innovative leisure trust and is led by an experienced leadership team. Our approach is to provide our partners and customers with a bespoke and unique service that will inspire and excite our communities and increase participation wherever we are.

We have an experienced Board of Trustees who are representative of the local community, users of the service and facilities offered by Freedom Leisure and have a broad range of skills to contribute to the company’s success. Board members attend meetings which focus on important topics in the leisure industry and feature internal and external leisure experts who provide training and information to help develop strategy and policies for the future.

Freedom Leisure is a not-for-profit leisure trust which manages leisure and cultural facilities on behalf of partners across the UK to realise our vision of “improving lives through leisure”

vision - improving lives through leisure

We are proud to be delivering high quality, locally-focussed services and are committed to their ongoing development.  As a not-for-profit organisation all surpluses are reinvested in support of the objectives we share with our partners.

Objectives and purpose

Our leisure trust status means it is not all about the finances – our focus is on:

  • Increasing participation
  • Improving services
  • Delivering quality services and experiences for our customers
  • Supporting “Active Communities”
  • Reducing negative environmental impact
  • Delivering for clients and customers
  • Developing and rewarding our people

We are proud that we reinvest our surplasses back into our centres to maintain and further improve the facilities, equipment and services that we provide to our local communities. This investment is a major commitment from us to provide higher quality buildings and more varied equipment so we can encourage more people to live happier, healthier, more active lifestyles. This also includes further investment in energy efficient equipment which assisted us in reaching our targets for energy reduction and further improve our environmental impact. We are pleased to have recorded aa annual CO2 saving of 445 tonnes.

Two of our centres hold Quest stretch. This is the top level of accreditation in the UK’s leading national quality scheme for the sport and leisure industry.

delivering a leisure service that exceeds expectations

Our centres are full of ways to get active, get entertained, get educated and get involved.  We exist to help you and your family maintain a healthy, active and fun lifestyle, to develop life and social skills, giving you the Freedom to be yourself, the person you want to be.

Swim, ice skate, bowl, dance, visit the theatre or find an activity to help you improve your fitness – Freedom Leisure will look after you and your family and give you an exceptional leisure experience.

You will be welcomed into a value for money, fun and safe environment to help you achieve your ambitions and aspirations no matter what they are, irrespective of age, means or status, we are here to help you be fitter, healthier and happier – Freedom Leisure – Where You Matter.

Our staff recruitment and retention strategy will guarantee motivated and well trained teams to ensure our customers are the focal point of service deliver. We will ensure that our centres are accessible and affordable to guarantee our contribution to improving the health and social well-being of all the communities in which we work.


Freedom Leisure’s vision is to manage and improve its position as one of the largest not for profit leisure trusts in the country, providing sports, leisure and entertainment facilities for an expanding range of partners, and delivering a locally focused service to the communities we work with.

Ivan Horsfall Turner | Chief Executive Officer