We’re living longer, and with the right choices, we can also live better
We know it's important but it's often not always easy: finding time for fitness in busy schedules is a challenge – particularly for those in mid-life who may be balancing the demands of work, children and older parents.
But staying active now, increases the chances of living the life we want later. It’s an investment in the future, a bit like paying into a physical pension plan. And through this campaign, we want to share simple, effective ways to move more that can work for modern life in and around our leisure centres across England and Wales.
While we can’t prevent ageing, we can take action earlier on in life to help us to age in the best way possible
Thinking of the word ‘ageing’ and your mind may conjure up images of frailty, walking sticks or perhaps a well-used armchair. These kinds of pervasive stereotypes mean that, as a society, we’re often reluctant to talk about ageing particularly in relation to ourselves. This can stop us from preparing fully for our later life and giving ourselves the best chance of ageing in good health.