Inspiring and supporting people with long-term health conditions to build physical activity into their lives
We Are Undefeatable has been launched to inspire, reassure and support people to be active by showing people living with a variety of conditions – both visible and invisible – on their own journeys to being active.
This includes hearing from people like Simone, 33, who was born with a congenital heart defect that led to a stroke at 19.
She now tries to walk two miles every day after being encouraged by her doctor, and plays ‘Just Dance’ with her partner, which is often challenging, but always fun. Simone has seen a real improvement to her health and wellbeing.
The people who feature in the We Are Undefeatable campaign, and many more people with long-term conditions, were involved in its development from the initial research right through to the design of the campaign films.